How 360° Real Estate Walkthroughs Are Changing Property Marketing

The real estate industry has seen a digital transformation with 360° walkthroughs becoming a game-changer for property marketing. Globally, VR-based property tours are common in markets like the US and UK, where potential buyers can explore homes remotely. In India, metros like Mumbai, Bengaluru, and Delhi are adopting this trend, particularly in the luxury housing segment.

With platforms like Matterport and Ricoh Theta leading the way, high-quality virtual tours are now accessible to real estate developers. For video production companies, offering 360° walkthroughs provides an edge, as homebuyers increasingly prefer immersive experiences before making purchasing decisions.